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Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008
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Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chinese-frontiers